top of page


Updated: Mar 22

All you need to know about the new logistic concept!

The buzzword "WISMO" is a known concept that certainly many have heard of when working in logistics. It's a recognized abbreviation for "Where is my order", and has become a more generic grouping term for customer inquiries and can take form in the place of emails, calls, chatbots, live chat, SMS and tracking devices.

It has also become increasingly more popular after the disruptions of the pandemic, where all traditional stores were closed and therefore being associated with the rapid increase in customer expectations due to a rise in online shopping.

WISMI - the new concept

However, even though the widespread concept of WISMO is getting popular, we would like to introduce the new notion of WISMI, meaning "where is my item".

Track & Trace on Item-level

When living in the 21st century, we have witnessed a vast boom in the e-commerce segment, where online shopping continues to disrupt the traditional brick & mortar store experience. This has led to a ripple effect, which leaves us with other concerns, as the end-receiver demands accuracy in customer service through track & trace being their single source of truth, when establishing a location and ETA of its latest online purchase

Why should you know it?

Any company that produces/sells goods wants to have visibility and control over all deliveries. Knowing where your item is located and when it will arrive is not only beneficial for the customer, but it gives the seller advantages in terms of establishing brand loyalty with documented satisfaction, making your customers happy and hopefully repeating its latest purchase. Real time track and trace allows for both parties to use their resources efficiently (no one will be waiting unnecessarily). Furthermore, no one wants to potentially lose a customer because of shipping deviations that are out of the company’s control.

However, logistics can be complex. Delivery and supply chain management requires collaboration between many different stakeholders and systems (supply chain integration). Moreover, relevant data needs to be shared between all supply chain network of stakeholders, so that everyone has the right information when they need it.

Therefore, being able to deliver your products on time, to the right location and in the agreed condition through track & trace is therefore key in order to succeed in today's logistic world.

Europes first supply chain visibility platform that tracks on Item-level

Increasing driver shortages, blockages caused by the pandemic, or the threat of severe cyberattacks - all these challenges can put logistics at risk and disrupt the supply of goods. As a result, European brands, 3PL's and shippers are turning to data-driven logistics planning and tracking with the MIXMOVE Visibility Control Tower.

As aforementioned, in today’s B2B marketplace, expectations about the delivery of the end-users products are huge. Knowing this - getting real-time visibility over your deliveries does not have to disrupt your existing systems or work practice. It can be installed conveniently, on top of your existing digital landscape, combining multiple data sources, in order to assist you in getting the visibility and control you need – without having to invest a large portion of money upfront.

By combing all data sources together, it provides companies with visibility, while promoting decision-making efficiency in the event of disruptions and strengthens supply chain resilience. Based on this, the platform allows teams to manage, predict and analyze every logistic event on Item level in the best possible way, no matter where it comes from.

By knowing at all times WISMI, your customers are left satisfied and there is a higher possibility of repurchase.

Join leading brands with MIXMOVE

MIXMOVE supports organizations to run their businesses more sustainably, cost-effectively, compliantly, and efficiently with our cloud base solution. Achieve real-time journey management, planning and proof of delivery solutions. Our Gartner awarded technology is robust and scalable to meet the needs of any business, including yours.

Try the solution today!

166 views0 comments

Recent Posts

See All
bottom of page